Pepsi 221 – The Making Off

Behind-the-scenes films for Pepsi's 221 campaign.

Client
Pepsi
Services
Video productionBehind the scenesEditing

01The brief

Pepsi wanted to give fans an inside look at the making of its 221 campaign and keep the conversation going around it.

02What we did

We filmed and edited a series of seven short videos following the shoot, the talent and the crew, cut in formats designed for social media.

03The outcome

Pepsi had ready-to-post content that extended the life of the campaign and brought fans closer to it.

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