The Matter

theMatter is an independent contemporary art project born in Dakar during the OFF of the Dakar Biennale. For its 2024 programme, A Matter of Love, it opened a new chapter at Résidence Les Viviers, with exhibitions such as Vincent Michéa's In Time and installations by Salu Iwadi Studio, from 19 May to 9 June 2024.

The team needed a visual language as alive as the work on show: an identity strong enough to be recognised, yet light enough to let each artist shine, a home online for the programme, and content that would carry the exhibitions to people who could not be in Dakar.

We built the identity around a single fluid line: a wave that runs through the name theMatter and evokes movement, sound and connection. We then brought it to life in motion, so the logo could open films and live on screens and social media.

We designed and built the website as a digital catalogue of the programme, with one page per exhibition and artist, texts, dates and photo galleries that let the work breathe on large screens as well as on phones.

Finally, we produced a series of short films, from an overview of the exhibition to artist portraits such as Vincent Michéa - In Time, to share the atmosphere of the shows long after the opening night.

theMatter now has a recognisable identity that works across posters, screens and social media, a website that documents each edition of its programme, and a library of films to promote its artists and invite new audiences to the next exhibition.