Turn late-night searches into signed cases.
People look for a lawyer on the worst day of their life, usually on a phone and often after midnight. Our law firm marketing makes you the firm they trust enough to call, with clear pages, short videos of your team and campaigns that reach them at the right moment. So more late-night searches turn into signed cases.
Hurt, arrested or served. Scared, and searching on a phone.
A firm that answers their question, earns their trust and then gets the call.
Your marketing may be sending cases to other firms
Picture your next client. They’ve just been hurt, arrested or served. At first, they search on their phone. Then they open three firm websites, one after another.
Call now
Three firms. One case. The clearest one wins.
One firm is slow to answer, one is full of legal jargon, while one explains things in plain English, shows a real attorney on video and has a big “Call now” button. Guess which firm gets the case.
But most firms try to fix this with more ads or a new logo. However, more traffic into a confusing site only makes the leak bigger. That’s why we measure it first.
How many cases are slipping to other firms?
Move five sliders. Then, in ten seconds, you’ll see the cases and fees your site loses every year. Then we email you the full report, with three fixes for your intake path.
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How we calculate it: (contact rate you’re aiming for − contact rate today) × monthly visitors × signed-case rate × average fee × 12.
These are estimates only, so use them as a guide. Of course, results depend on your practice areas, market and intake team.
What great law firm marketing does for your practice
The two words on your homepage that make clients call a competitor.
Why your attorney bios matter more than your “About us” page.
How one page per practice area brings in better cases from Google.
Why answering “How much will this cost?” wins more retainers, rather than fewer.
How our law firm marketing brings in cases
Good law firm marketing works like your best intake person: it listens, answers, builds trust and then books the consultation. So here’s how, file by file.
Each practice area page answers the questions clients actually ask, in plain English. So people feel understood before they ever call.
Reviews, results, awards and real photos sit where clients look, so doubt drops fast. Real faces of your team do more than any stock photo.
Click-to-call, a short case review form and an AI chatbot mean no lead waits until morning and calls the next firm.
One page per practice area and location means Google sends you the cases you actually want, not just traffic.
We write within the ABA rules on lawyer advertising and your state or provincial bar's rules. You approve every word.
- ✓No guarantees of results
- ✓Disclaimers where your bar requires them
- ✓Past results shown with context
- ✓Every claim approved by you
Why firms choose AGS for law firm marketing
We’ve helped brands grow since 2007, and our team’s work has served TED, Pepsi, Chanel, Radisson and IOM. First, you get one team for strategy, copy, video, web, SEO and ads. So your partners don’t write a single page.
Also, we’re a Google and Meta Partner, which means your case campaigns can start the week you launch.
TEDPepsiChanelRadissonIOM
Bio pages with real faces win more trust than any “About us” page.
Who our law firm marketing is for
We work with firms of every size, from solo attorneys to multi-office practices. Each practice area sells something different, so each one gets its own pages, videos and campaigns.
Click-to-call, case reviews and plain answers for people in shock.
Calm, private pages for divorce, custody and support.
Clear steps in your clients' languages, with secure intake.
24/7 contact and straight talk on what happens next.
Credibility for founders, boards and in-house teams.
Warm, simple pages that make planning feel easy.
Book your free law firm marketing strategy session
Thirty minutes with our team about law firm marketing that wins more of the right cases. Here’s what you get, free. Each session takes real prep, so we hold four a month.
We put your delivery date in writing. If we miss it, you get 10% off that project.
Four sessions a month. When they’re gone, the next opening is next month.
What working with us looks like
To begin with, we learn your practice areas, best cases and markets.
Then you approve the sitemap and every word.
After that, we film your team, take the photos and design your pages.
After that, we launch your site and campaigns, with call tracking.
Finally, we help you rank city by city and run case campaigns.
The goal of every page: a client who feels they called the right firm.
Common questions about law firm marketing
How much does law firm marketing cost?
A.Most projects start between $10,000 and $20,000, depending on practice areas, locations, video and ads. Monthly marketing plans start at $1,500 plus ad spend. Either way, you get a fixed quote before we start.
How long until we see results?
A.A new site and first videos usually launch in six to ten weeks. Ads can bring calls within weeks, while SEO builds over months. We put the launch date in writing.
Will our site follow bar advertising rules?
A.Yes, we avoid guarantees and misleading claims, and you approve every word before launch.
Can you connect our intake software?
A.Yes, we connect most legal CRMs and intake tools, such as Clio Grow and Lawmatics.
Let's talk about your firm
Book your free strategy session today. We’ll show you three quick wins and what better marketing can do for your caseload.
P.S. Tonight, someone near you will search for a lawyer like you. So make sure they call your firm. We hold four sessions a month.
