B2B website design that fills your pipeline with qualified demos
Your buyers decide most of their shortlist before they talk to sales. Our B2B website design explains your product in ten seconds and turns the right visitors into qualified demos.
Specs, certifications and a quote form your buyers can use at 2 a.m.
Your product, shown working, in plain words.
Your site sells while you sleep, then hands you a booked call.
Great product, empty pipeline
So here’s a story we hear a lot. The product is better than the competition. The sales team is sharp. Yet demo requests stay flat, because buyers can’t tell what the product does from the homepage. So they leave and book a demo with the vendor who made it simple.
In fact, Gartner research found B2B buyers spend only 17% of their buying time meeting suppliers. The rest happens on their own, mostly online. In other words, your website runs most of the sale. So more ads won’t fix that. Instead, measure the gap first.
How much pipeline is your website losing every year?
Move five sliders. Then, in ten seconds, you’ll see the demos, deals and revenue your current site misses. Then we email you the full report, with three fixes for your homepage and demo path.
Book my free session now ↗
How we calculate it: (request rate you’re aiming for − request rate today) × monthly visitors × win rate × deal value × 12.
These are estimates only, so use them as a guide. Of course, results depend on your market, pricing and sales cycle.
What great B2B website design does for your sales team
- ✓The ten-second test your homepage is probably failing.
- ✓Why "Request a demo" forms with nine fields lose your best buyers.
- ✓The page procurement reads before they ever call you.
- ✓How case studies close deals your reps can't.
Who our B2B website design is for
Specs, certifications, capacity and a smart quote form, so procurement gets answers without a phone call.
For example, a 44-year-old carpenter should get your product in ten seconds. So we write and design for that.
Proof, process and a booking path that works across time zones, from Da Nang to Boston.
How our B2B website design fills your pipeline
What you do, for whom and the result, in plain words, so buyers stay.
Case studies, logos, numbers and certifications where buyers look, so trust builds fast.
Scroll animations show complex products working, so buyers get it without a call.
As a result, more of the right buyers book, and sales gets context with each lead.
Also, clear pages help Google and AI assistants recommend you, with SEO built in.
Your buyer is researching while your team sleeps
Most of the B2B buying journey happens before anyone talks to sales. So your site has to answer, prove and book on its own, in every time zone. If you add an AI assistant, the 8 p.m. question in Boston becomes a booked call by 7 a.m.
Why companies choose AGS for B2B website design
We’ve built websites since 2006, and our team’s work has served brands such as TED, Pepsi and Desjardins. To begin with, we turn complex products into simple stories, with video and animation made in-house.
Also, you get one team for design, copy, SEO and LinkedIn or Google ads, and we’re a Google and Meta Partner.
TEDPepsiDesjardinsIOM
Book your free B2B website design strategy session
Thirty minutes with our team about B2B website design that turns your site into a pipeline. You’ll find the invite below, so pick a time.
If your new site isn't live by the date we agree on, your first three months of care are free.
What working with us looks like
To begin with, we learn your product, buyers and sales cycle.
Then you approve the message, sitemap and every word.
After that, we design the site and show your product working.
After that, we launch with your CRM and tracking connected.
Finally, we run SEO and LinkedIn or Google ads every month.
Common questions about B2B website design
How much does B2B website design cost?
Most B2B website design projects cost between $12,000 and $25,000. Of course, product tours, integrations and languages change the price. Either way, you get a fixed quote before we start.
Can you connect HubSpot or Salesforce?
Yes, we connect most CRMs, so every demo request arrives with its source and context.
Do you work with manufacturers too?
Yes, we build sites for industrial and manufacturing firms, including specs, certifications and quote forms.
Can you build in more than one language?
Yes, we build multilingual sites, so buyers in every market read your product story in their own language.
Let's fill your pipeline
Book your free strategy session today. We’ll show you three quick wins and what better B2B website design can do for your pipeline.
P.S. Your next buyer is building a shortlist right now. So make sure your product is on it. Grab one of this month’s four sessions before they’re gone.
